85 Social Media Beyond its potential for fundraising, social media provides powerful tools for educating a large population about the disease[9] . It also reduces isolation by creating engagement. Most MBC Alliance members use social media, although few provide MBC-specific communications (see Figure 12). Unlike traditional online communities, social media support for cancer patients allows members to be seen by their own personal social network and by the public[10] . This aids in increasing the visibility of MBC among the public. Six in 10 cell-phone owners access the Internet on their cell phones, with blacks and Hispanics more likely to do so than whites[98] . However, MBC Alliance members provide few mobile websites or smartphone apps. These, along with forums, chat rooms, and social media tools catering to the smartphone portion of the MBC population, would provide another avenue of support to patients. Figure 12: Social Media Focus of Advocate Members 20 18 16 14 12 10 8 6 4 2 MBC specific general none number of member organizations Notable Discussion Boards Breastcancer.org* BCMets.org Inspire TNBC Foundation * just for Stage IV caregivers/family