84 The5unbrandeddisease-basedwebsites ofour industry members areprimarily designed as “sharingplatforms”for patients, supporting social elements suchas viewablecommentsand chatrooms.Thosethatdoprovideinformation, such as www.advancedbreastcancercommunity. org,tend to focus on diagnosis, current treatment options, and communication. Most sites provide links to patient MBC advocacy organizations and funder sites. In general, the websites lack overall cohesion, MBC content, and a well-organized links section. There appears to be no commitment to consistently update the sites. These issues leave the user wondering “Why am I here?” The breadth and depth of MBC information is shown in Figure 11b. Figure 11b: Breadth and Depth of MBC Information in Industry Member Unbranded Disease-Based Websites A more complete source of MBC information and support for patients is housed in the disease- state websites (branded by drug name) of each pharmaceutical company. Here, content includes MBC disease information, treatment information specific to the marketed drug, support tools for patients such as treatment planners, questions for HCPs, links to community groups and discussion boards, as well as financial support for treatment. advancedbreastcancercommunity.org facesofmbc.org pledgetofightforward.com imaginis.com magnoliamealsathome.com mymbcstory.com complete more less diagnosis current treatment options latest research/new treatments symptoms/side effects monitoring treatment clinical trials complementary medicine pain management communication psycho/social support parenting issues hospice/end of life care advance directives The past 2 decades have seen major improvements in supportive care, but many MBC patients fail to receive adequate palliation for their symptoms that could improve their quality of life. Unbranded disease based websites: advancedbreast cancercommunity.org facesofMBC.org pledgetofightforward.org imaginis.com myMBCstory.com