Here All Year

Educating And Raising Awareness of MBC

Help us spread the word… year-round!

Each month, our Here All Year campaign explored a new topic around metastatic breast cancer—from myth and stigma busters, to new research and strategies for improving outcomes. Want to help make a difference for people living with MBC, all year long? Dig deeper into the research, explore the available resources, watch patient stories and share them on your social and email channels.

Educating And Raising Awareness of MBC

During the month of October, we featured basic information about metastatic breast cancer (MBC) to help you learn more about the disease so you can help us spread the word. The MBC Alliance strives to ensure that all metastatic breast cancer patients and their caregivers know how to and are able to access the care and services they need from a responsive and well-informed healthcare system. We are doing that by working to build understanding of MBC and how it differs from early-stage breast cancer among those diagnosed—as well as their families, health care providers, researchers, and health policymakers and influencers.

Although metastatic breast cancer has spread to another part of the body, it’s still breast cancer and treated as breast cancer.
Did you know that about 6-10% of breast cancer patients are initially diagnosed at stage IV? This is called “de novo”—from the beginning—metastatic disease.
We don’t know the exact number since current U.S. registries only track de novo diagnoses. We are working to change that!
Katherine O’Brien was one of those patients who received a de novo MBC diagnosis, and she lived with MBC for 12 years. Here’s her perspective on navigating Breast Cancer Awareness Month as an MBC patient.
Lisa Laudico also received a de novo MBC diagnosis. Listen to her talk about her experiences of living with MBC for the last 3 years and how becoming an advocate for others has helped her find meaning and purpose in the face of this illness.
Explore Here All Year Project