Cancer organizations get marketing tips from consumer brands to improve patient education

Healthcare organizations are getting outreach tips from big consumer brands. Five patient advocacy groups have started a collaboration with consumer companies to help cancer organizations form better one-to-one relationships with their patients.

Launched by the Harvard Business School Kraft Precision Medicine Accelerator, the program is bringing together five patient advocacy groups — the Multiple Myeloma Research Foundation, LUNGevity Foundation, the Metastatic Breast Cancer Alliance, the Pancreatic Cancer Action Network, and the Prostate Cancer Foundation — with consumers brands such as Marriott, Reebok, and Rent the Runway.