MBCA in the News

TIME

12 February 2019

Each year, more than 1.7 million people in the United States hear three dreaded words: You have cancer. As common as cancer is, no one expects cancer to happen to them.

We understand, as patients and as caregivers, how frightening a cancer diagnosis can be: how it can upend your life, leaving you feeling like you’re barely treading water. And we know that making tough decisions when your life depends on it is not easy.

From our research at Harvard Business School of how people navigate their cancer treatment (and what they wish they had known sooner), we have developed four steps that all people with cancer can take to give them the best chance at beating the disease.

mmmnewlogowebtest_1124719

27 June 2018

Healthcare organizations are getting outreach tips from big consumer brands. Five patient advocacy groups have started a collaboration with consumer companies to help cancer organizations form better one-to-one relationships with their patients.

Launched by the Harvard Business School Kraft Precision Medicine Accelerator, the program is bringing together five patient advocacy groups — the Multiple Myeloma Research Foundation, LUNGevity Foundation, the Metastatic Breast Cancer Alliance, the Pancreatic Cancer Action Network, and the Prostate Cancer Foundation — with consumers brands such as Marriott, Reebok, and Rent the Runway.

hbs

14 May 2018

BOSTON—The Harvard Business School Kraft Precision Medicine Accelerator, a multidisciplinary initiative that uses collective impact to advance high-priority opportunities in precision medicine, announced today that five leading cancer organizations have come together to share best practices, engage patients, and create synergies to advance precision medicine opportunities across cancers. The organizations include LUNGevity Foundation, the Metastatic Breast Cancer Alliance, the Multiple Myeloma Research Foundation (MMRF), the Pancreatic Cancer Action Network (PanCAN), and the Prostate Cancer Foundation.